Digital MarketingTechnologyCareer & Learning
Why marketing and technology belong together
A short note on working across SEO, PPC, web development and analytics as one system.
Writing
Articles
Broad categories across marketing, technology and growth.
SEOPPCLead Generation
Thinking about SEO and paid acquisition together
Sample outline for how organic and paid reinforce each other when measurement is shared.
Web DevelopmentAnalyticsTechnology
Building sites with measurement in mind
Sample article on implementing analytics and SEO during development, not after launch.