Expertise
Marketing and technology expertise
Six focus areas that work together: organic growth, paid performance, development, measurement, lead generation and AI-assisted workflows.
SEO & Organic Growth
Organic strategy spanning technical SEO, content, local search, programmatic approaches and AI-assisted workflows.
SEO StrategyTechnical SEOLocal SEOKeyword ResearchOn-Page SEOProgrammatic SEOLink BuildingContent StrategyOrganic Lead GenerationAI + SEOSearch Growth
PPC & Performance Marketing
Campaign strategy, structure, tracking and optimization across major paid platforms.
Google AdsMeta AdsMicrosoft / Bing AdsPerformance MarketingLead GenerationConversion TrackingGoogle Tag ManagerGA4Google Merchant CenterRemarketingConversion OptimizationCampaign StrategyPPC AnalyticsROAS / CPA / CPL optimization
Related projects
Web Development
Building and improving websites and e-commerce experiences with SEO and analytics in mind.
Front-End DevelopmentHTMLCSSJavaScriptReactVueNext.jsWordPressShopifyE-commerceWebsite DevelopmentTechnical SEO implementationAnalytics implementationAPI / integration work
Analytics & Measurement
Instrumentation so marketing and product decisions rest on reliable conversion data.
GA4Google Tag ManagerConversion TrackingGoogle Ads Conversion TrackingMeta PixelServer-side trackingReportingAttribution
Lead Generation & Digital Growth
Funnels, landing pages and channel mix designed to turn attention into qualified leads.
Lead generationLanding pagesFunnelsConversion optimizationSEO lead generationPaid lead generationDigital growth strategy
AI & Automation
Practical AI and automation for SEO, content workflows, marketing ops and analysis.
AI-assisted SEOMarketing automationAI workflowsSEO automationContent workflowsData analysisDigital marketing automation